Whenever we think of Social media optimization, the first name that comes to the mind is growing the online presence of the company. Well, it is very much true but it also is about increasing the web traffic and audience engagement on social media platforms. Social media marketing has become a top priority for businesses. With a solid and reliable social media plan, you can build a better and effective relationship with the target audience. By getting connected with a trusted SMO service provider, you can make your business reach global customers.